The Soft Edge Where Great Companies Find Lasting Success By : Rich Karlgaard

The Soft Edge Where Great Companies Find Lasting Success
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  • Author: Rich Karlgaard
    Publication Date: 25/05/2015
    Binding: Hardcover
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High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today's unprecedented business climate. But Rich Karlgaard, Forbes publisher, entrepreneur, investor and board director, takes a surprising turn and argues that there is now a third element that's required for competitive advantage. It fosters innovation, it accelerates strategy and execution and it cannot be copied or bought. It is found in a perhaps surprising place—your company's values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution,allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization's “soft edge”:Trust, Smarts, Teamwork, Taste and Story.

Book Details

Number of Pages: 252 Pages
Bar Code: 9788126555345
Publisher: HarperCollins India

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