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The Invisible Grail: How Brands Can Use Words to Engage with Audiences By :

The Invisible Grail: How Brands Can Use Words to Engage with Audiences
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    Publication Date: 30/11/-0001
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A leading practitioner demonstrates the power of language and words in building successful brands. "The Invisible Grail" is absolutely chock full of insight and fresh ideas about brands, business and language" - James Hill, Chairman, Birds Eye Wall's. Brands and branding is high on the corporate agenda - this book provides a unique perspective on how brands can engage with their customers. The author John Simmons is widely regarded as a "guru" within the marketing and branding world. This book, together with Simmons' "We, Me, Them & It" (new edition launched simultaneously by Cyan) and "Dark Angels" (Cyan 2004), from the essential trilogy on modern business writing and communication. In his influential book, "We, Me, Them & It", John Simmons changed the way many people think about writing for business. In this book, he looks at how language, words and storytelling can create and build strong brands. "The Invisible Grail" takes its readers on a journey that looks at some of the world's biggest brands (such as Guinness and Unilever) and examines how they have used language to engage their audiences.

Book Details

Number of Pages: 100 Pages
Bar Code: RP1000000008857
Publisher:
Book
What's in the Box? 1 x The Invisible Grail: How Brands Can Use Words to Engage with Audiences

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