The Everything Guide To Writing Copy By : Steve Slaunwhite

The Everything Guide To Writing Copy
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  • Author: Steve Slaunwhite
    Publication Date: 24/06/2007
    Binding: Paperback
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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Book Details

Number of Pages: 304 Pages
Bar Code: 9781598692518
Publisher: Adams Media

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