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Influence and Persuasion By : Harvard Business Review

Influence and Persuasion
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  • Author: Harvard Business Review
    Publication Date: 06/12/2017
    Binding: Paperback
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Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader.
This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.
This volume includes the work of:
Nick Morgan
Robert Cialdini
Linda A. Hill
Nancy Duarte
This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris.

Book Details

Number of Pages: 160 Pages
Bar Code: 9781633693937
Publisher: Harvard Business Review

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