Dont Even Think About It: Why Our Brains Are Wired to Ignore Climate Change
By: George Marshall
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With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different, but rather in what we share: how our human brains are wired--our evolutionary origins, our perceptions of threats, our cognitive blind spots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink climate change, for it is not an impossible problem. Rather, we can halt it if we make it our common purpose and common ground. In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can deal with the greatest challenge we have ever faced.
Publication Date:
02/09/2015
Number of Pages::
100
Binding:
Hard Back
ISBN:
9781632861023
Categories:
Book | |
What's in the Box? | 1 x Dont Even Think About It: Why Our Brains Are Wired to Ignore Climate Change |
Publisher Date:
02/09/2015
Number of Pages::
100
Binding:
Hard Back
ISBN:
9781632861023
Categories:
With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different, but rather in what we share: how our human brains are wired--our evolutionary origins, our perceptions of threats, our cognitive blind spots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink climate change, for it is not an impossible problem. Rather, we can halt it if we make it our common purpose and common ground. In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can deal with the greatest challenge we have ever faced.
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