Digital Trust By : Barry Connolly

Digital Trust
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  • Author: Barry Connolly
    Publication Date: 06/02/2020
    Binding: Paperback
    Availability: PreOrder
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Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial environment, meaning current strategic models and branding practices are quickly becoming outdated and ineffectual. With greater corporate transparency, consumer empowerment and online activism come new commercial opportunities and pitfalls.

Book Details

Number of Pages: 256 Pages
Bar Code: 9781472961341
Publisher: Bloomsbury UK

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