Every brand has at least one story to tell and in this entertaining and informative book there are 76 such tales. These are the stories behind some of the world’s most famous brands: Nike, Disney, Google, Coca Cola,Volkswagen, Virgin and others.
There are stories about branding, innovation, strategy and communication and, following in the tradition of Aesop, each story concludes with a short moral. Put together, these morals provide you with a practical and inspirational to-do list.
Storytelling can be so much more than entertainment; it is one of the most effective educational tools in history. Building Brands carries on this great tradition and applies it to brands and marketing.