Blue Ocean Leadership By : W. Chan Kim

Blue Ocean Leadership
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  • Author: W. Chan Kim
    Publication Date: 20/06/2017
    Binding: Paperback
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Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative.

Book Details

Number of Pages: 80 Pages
Bar Code: 9781633692640
Publisher: Harvard Business Press

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