Asian Brand Strategy: How Asia Builds Strong Brands By : Martin Roll

Asian Brand Strategy: How Asia Builds Strong Brands
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  • Author: Martin Roll
    Publication Date: 15/09/2005
    Binding: Hardcover
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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Book Details

Number of Pages: 254 Pages
Bar Code: RP9781403992796
Publisher: Palgrave Macmillan

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