Heads You Win: How the Best Companies Think Paperback – Import, January 1, 1999
Heads You Win: How the Best Companies Think Paperback – Import, January 1, 1999
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New Coke. The Walt Disney Company's aborted theme park near the Manassas battlefield. AT&T's acquisition of NCR Corp. Were these merely the gaffes of individual decision makers, or do they represent larger, organizational deficiencies in critical thinking? In "Heads, You Win!," Kepner-Tregoe's CEO Quinn Spitzer and executive Ron Evans argue that problem solving and decision making are no longer just individual tasks, but rather have become collective activities. The question then becomes: How.