A medical trailbrazer ushers in the era of Medicine 2.0. Modern medicine is designed for groups. The interactions of drugs, patients and diseases are unpredictable - clinical trials are population based and do not account for personal idiosyncracies, much less medical histories. In "The Creative Destruction of Medicine", pioneering geneticist and cardiologist Eric Topol introduces a radical new approach - by bringing the era of big data to the clinic, laboratory, and hospital. With personal technology, doctors can see a full, continuously updated picture of each patient and treat each individually. Powerful new tools can sequence one's genome to predict the effects of any drugs, and improved imaging and printing technology are beginning to enable us to print organs on demand. Topol offers a glimpse of the medicine of the future - one he is deeply involved in shaping.