Selecting the right colour palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colours for packages in a retail environment competing with thousands of other products, it is especially important to hit the right colour note. Unfortunately for most people, choosing colours is not an easy process, but with a little bit of science and some advice, anyone can make a strong choice. This book will take the 23 adjectives from the Complete Color Harmony and show 10 different packages in a variety of categories in 3 colour combinations each for every adjective. The result is 1,035 colour/layout variations illustrating how colours are used to great effect in design.