Processing Order Please Wait

Once the process is finished,
you will be automatically
redirected to the order confirmation page.

FREE SHIPPING on all orders of PKR 4000 and above

Use Promo Code: FS4K

cart-icon

Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

By: Ray Hutton


Publication Date:
Jun, 13 2013
Binding:
Hard Back
Availability :
In Stock
  • Rs 3,746.25

  • Rs 4,995.00
  • Ex Tax :Rs 3,746.25
  • Price in loyalty points :1610

You saved Rs 1,248.75.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Read More Details

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer.

Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes.