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The Economi Books Pocket Advertising

The Economi Books Pocket Advertising

The Economi Books Pocket Advertising

By: Caroline Marshall
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Publication Date:
Sep, 07 2001
Binding:
Paper Back
Availability :
Out of Stock

  • Rs 371.25

  • Rs 495.00
  • Ex Tax :Rs 371.25
  • Price in loyalty points :470

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Read More Details
Advertising is one of the most visible aspects of business. it can also be crucial to business success. A well judged advertising campaign can help ensure that a new product is not among the ninety percent of new products that fail. A poor campaign, on the other hand, will probably make sure that it is. Similarly, good advertising will help maintain the position of a brand leader, while not-so-good advertising will help undermine it. Pocket Advertising is a clear and lively guide to the world and jargon of advertising,