Many people believe that charisma is unchangeable - you either have it or you don't. But that's simply not true. This groundbreaking, bestselling book reveals how charismatic behaviour can be learned by anyone. Olivia Fox Cabane helps some of the world's best-known people become more charismatic. Here she breaks charisma down into its fundamental components, revealing the secrets to how it works. Improving your charisma doesn't mean transforming your personality: it's about adopting a series of practices that suit you. So what are you waiting for? Charisma is not a gift, it's a tool. Cabane makes a big promise with this book and delivers on it' -Seth Godin Until I encountered Olivia Fox Cabane, I'd naively believed charisma was an intangible, magical aura... around a couple of hours can transform a reasonably personable person into someone magnetic' -Sunday Telegraph