Personas of Holy Pretence is a psycho-political analysis of the negatively changed world especially post 9/11. Almost all sides have been afflicted in varying ways and degrees. This analysis compares the proud society in Pakistan that existed over three decades ago with the current intolerant crowd. Most analysis applies equally to Muslims in general, perhaps others too because human behaviour is largely universal. The book contains suggestions for reigniting dormant thought processes and injecting positive thinking. About the author Born in 1949 in the city of Quetta in Pakistan but educated in the city of Lahore, he served in public service of his country from 1973 for 23 years before being selected as Executive Director by the Commonwealth's tax organisation in London. However developments back home over the last three decades impacted far beyond national boundaries. Serious concerns about those developments and the socio-cultural decay triggered this project. "Zahir Kaleem dedicates this book to Faiz Ahmed Faiz, which is only appropriate. His vast experience in countries like ours, coupled with his concerns for ordinary people is what propels his writing. He joins those who believe in the distant dawn". Professor Salima Hashmi Daughter of Faiz Ahmad Faiz