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The mouse charmers-bpb is a collection of stories about 12 iconic digital entrepreneurs in the fields of commerce, content, and connectors. They represent the new breed of emerging entrepreneurs in the indian scenario, who have used the power of internet to create new markets and reinvent their approach towards older markets. The stories of each of these 12 leading entrepreneurs describe the struggles they faced when they started out, the innovations and technologies involved, their unique marketing strategy, and the several challenges and opportunities that came up during their remarkable journey. Anuradha goyal's rendition of these stories are inspiring and showcases the opportunities india has to offer. Tracing the story of india's pioneering digital companies from their advent till date, the mouse charmers-bpb is a delightful and engrossing read. Detailed and well researched, this book is an essential guide for budding entrepreneurs. It was published in 2014 by random house