Epz Beyond Branding
Epz Beyond Branding
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Publication Date:
Nov, 05 2012
Binding:
Paper Back
Availability :
In Stock
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Rs 393.75
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In response to International business scandals and the growing perception that brands can t be trusted, Beyond Branding argues that brands are neither inherently good nor evil, but that marketing must move Beyond Branding if it is to survive.
Beyond Branding challenges business to adapt to a world of transparency by meeting the needs of stakeholders and operating with openness and integrity.