The Curse of the Mogul - What's Wrong with the World's Leading Media Companies
The Curse of the Mogul - What's Wrong with the World's Leading Media Companies
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Publication Date:
Nov, 30 -0001
Binding:
Hard Back
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Contends that powerful media companies hide their bottom-line performances behind trendy buzzwords and similar deceptions, drawing on case studies to expose strategic failures and the questionable value of investments and Internet commerce.