The Essence of International Business
The Essence of International Business
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Publication Date:
Nov, 30 -0001
Binding:
Paper Back
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This text international business strategy, and includes reviews of the latest contributions in this field. The book aims to demystify buzz-words and jargon. It covers all the key aspects of international business strategy from business, finance and marketing strategy to operations technology, organization and personnel. It also discusses the functional aspects of international business and looks at the growth of international business, multinationals, acquisitions and the future for international business.