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Hollering Up a Tree - A Practical Guide to Advertising Creativity and Production for the Smaller Company Or Organisation

Hollering Up a Tree - A Practical Guide to Advertising Creativity and Production for the Smaller Company Or Organisation

Hollering Up a Tree - A Practical Guide to Advertising Creativity and Production for the Smaller Company Or Organisation

By: Maurice Drake
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Publication Date:
Nov, 30 -0001
Binding:
Paper Back
Availability :
In Stock

  • Rs 300.00

  • Rs 1,200.00
  • Ex Tax :Rs 300.00
  • Price in loyalty points :300

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We're offering a high discount on this book as it is slightly damaged

Areas covered include: planning the campaign, creative strategy, basic design skills and techniques for advertisements, advertising on the Internet, production of advertisements - by media covered (print, radio, tv, etc.), using outside expertise - agencies, consultants and freelancers, choosing and buying media. This highly practical guide will show readers how to create and implement a successful campaign from scratch - at a fraction of the normal cost.