Buying In: The Secret Dialogue Between What We Buy and Who We Are
Buying In: The Secret Dialogue Between What We Buy and Who We Are
By:
Publication Date:
Jun, 03 2008
Binding:
Hard Back
Availability :
Out of Stock
-
Rs 500.00
- Rs 2,000.00
- Ex Tax :Rs 500.00
- Price in loyalty points :576
You saved Rs 1,500.00.
Due to constant currency fluctuation, prices are subject to change with or without notice.
We're offering a high
discount on this book as it is slightly damaged
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed