The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today By : Marian Salzman, Ira Matathia & Ann O' Reilly
Men are no longer a predictable market; their desires have evolved because of the shift in the balance of power between the genders and change in definitions of masculinity and femininity. What this means for business and culture is nothing short of a gigantic gender tidal wave. This is a revealing exploration of that market in flux.
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|Publisher:||Palgrave Macmillan USA|