Ben & Jerry’s has always been committed to an insanely ambitious
three-part mission: making the world’s best ice cream, supporting
progressive causes, and sharing the company’s success with all
stakeholders: employees, suppliers, distributors, customers, cows,
everybody. But it hasn’t been easy.
This is the first book to
tell the full, inside story of the inspiring rise, tragic mistakes,
devastating fall, determined recovery, and ongoing renewal of one of the
most iconic mission-driven companies in the world. No previous book has
focused so intently on the challenges presented by staying true to that
mission. No other book has explained how the company came to be sold to
corporate giant Unilever or how that relationship evolved to allow Ben
& Jerry’s to pursue its mission on a much larger stage.
Brad Edmondson tells the story with an eye for details, dramatic
moments, and memorable characters. He interviewed dozens of key figures,
particularly Jeff Furman, who helped Ben and Jerry write their first
business plan in 1978 and became chairman of the board in 2010. It’s a
funny, sad, surprising, and ultimately hopeful story.
|Number of Pages:||192 Pages|
|Publisher:||Goodwill Publishing House|