How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market By : Alison Baverstock, Gill Hines
Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.
|Number of Pages:||336 Pages|
|What's in the Box?||1 x How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market|