The Tipping Point : How Little Things Can Make a Big Difference - (PB) By : Malcolm Gladwell

The Tipping Point : How Little Things Can Make a Big Difference  -  (PB)

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Book Details

Number of Pages: 301 Pages
Bar Code: 9780316346627
Publisher: Book Depot.Com USA

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  • Views: 42
  • Author: Malcolm Gladwell
    Publication Date: 07/01/2002
    Binding: Paperback
    Availability: Available For Sale
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