Sales & Marketing


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Marketing: Creating And Delivering Value: AND Online Card

by: Pascale Quester

The fourth edition of this text is driven by the creation of customer and shareholder value. This te..

Rs 450 Rs 427.50 Ex Tax: Rs 427.50

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

by: Guy Kawasaki

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist..

Rs 1795 Rs 1,705.25 Ex Tax: Rs 1,705.25

Web M@rketing in a week

by: Jonathan Gabay

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you..

Rs 250 Rs 237.50 Ex Tax: Rs 237.50

Business Marketing

by: Frank G. Bingham

provides students with the practical foundation they will need to become successful business markete..

Rs 375 Rs 356.25 Ex Tax: Rs 356.25

Sweet Spot How to Maximize Marketing for Business Growth

by: SINHA

What if your business could make growth and innovation look easy? What if you could beat the competi..

Rs 995 Rs 945.25 Ex Tax: Rs 945.25

Perennial Seller: The Art of Making and Marketing Work that Lasts

by: Ryan Holiday

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and ..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

by: John Rose

Outlines a systematic approach to marketing that enables business professionals to tailor their sale..

Rs 1200 Rs 1,140.00 Ex Tax: Rs 1,140.00

Building Brands 76 Modern Marketing Stories

by: Giles Lury

Every brand has at least one story to tell and in this entertaining and informative book there are 7..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

Crack the Marketing Case and Interview like a CMO

by: Nitish Rai Gupta

Crack the marketing case and interview like a CMO' is intended to help students and working professi..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

UnMarketing: Everything Has Changed and Nothing is Different

by: Alison Stratten

UN Market to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wro..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Hacking Marketing Agile Practices to Make Marketing Smarter Faster and More Innovative

by: Scott Brinker

In many ways, modern marketing has more in common with the software profession than it does with cla..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

The Anatomy Of Buzz Creating Word-of-Mouth Marketing

by: Emanuel Rosen

The first book to show companies how to generate word-of-mouth marketing. When buying most things co..

Rs 295 Rs 280.25 Ex Tax: Rs 280.25

Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers

by: Philip Kotler

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Co..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25

Services Marketing and Management

by: Audrey Gilmore

consideration of how services are conceptualized, designed and managed, creating the basis for a cle..

Rs 695 Rs 660.25 Ex Tax: Rs 660.25

SOCIAL SELLING MASTERY

by: JAMIE SHANKS

A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery pro..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

Sales Mind 48 tools to help you sell

by: Helen Kensett

We're all selling something every day, whether at work or closer to home. But with advanced technolo..

Rs 695 Rs 660.25 Ex Tax: Rs 660.25

Sales Encyclopedia

by: Robert J. Chapin

This encyclopedia guides both new and experienced sales staff through every step of selling. It prov..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

Fanatical Prospecting

by: Jeb Blount

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practic..

Rs 995 Rs 945.25 Ex Tax: Rs 945.25

Aligning Strategy and Sales The Choices, Systems and Behaviors that Drive Effective Selling

by: Frank V Cespedes

That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addr..

Rs 2750 Rs 2,612.50 Ex Tax: Rs 2,612.50

Fail Better Stumbling to Success in Sales & Marketing

by:

Championing those who challenged conventional marketing wisdom, 30 marketing mavericks are prof..

Rs 1395 Rs 1,325.25 Ex Tax: Rs 1,325.25

The Sales Gurus Lessons from the Best Sales Books of All Time

by: Andrew Clancy

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the..

Rs 2350 Rs 2,232.50 Ex Tax: Rs 2,232.50

Branded Nation The Marketing of Megachurch College Inc and Museumworld

by: Dreamland Publications

Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making th..

Rs 595 Rs 565.25 Ex Tax: Rs 565.25

The Sell The secrets of selling anything to anyone

by: Fredrik Eklund

Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-..

Rs 695 Rs 660.25 Ex Tax: Rs 660.25

Brands Under Fire

by: Ivan Arthur & Kurien Mathews

Big brands, big companies, big budgets and yet, things can still go wrong. In fact, four of the coun..

Rs 895 Rs 850.25 Ex Tax: Rs 850.25

Why Women Dont Ask: The High Cost Of Avoiding Negotiation And Positive Strategies For Change

by: Linda Babcock

Did you know that by neglecting to negotiate her starting salary for her first job, a woman may sacr..

Rs 1050 Rs 997.50 Ex Tax: Rs 997.50

Business Greatest HitsA Masterclass In Modern Business Ideas

by: Kevin Duncan

Modern business is a blur of jargon with thousands of books all purporting to hold the key to relent..

Rs 895 Rs 850.25 Ex Tax: Rs 850.25

Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era

by: Henry Chesbrough

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s accla..

Rs 4250 Rs 4,037.50 Ex Tax: Rs 4,037.50

Tell The Truth Honesty Is Your Most Powerful Marketing Tool

by: Sue Unerman

Truth in advertising has long been something to ignore, or at least downplay. The role of advertisin..

Rs 2195 Rs 2,085.25 Ex Tax: Rs 2,085.25

The Marketing Code

by: Stephen Brown

If The Marketing Code doesn't wind up in every marketer's Christmas stocking, it won't be for lack o..

Rs 1150 Rs 1,092.50 Ex Tax: Rs 1,092.50

Brand Anarchy Managing Corporate Reputation

by: Stephen Waddington

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and gover..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25