Sales & Marketing

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by: Philip Kotler

Suitable for undergraduate or graduate courses in marketing. This new edition has been completely up..

Rs 450 Rs 427.50 Ex Tax: Rs 427.50

Marketing: Creating And Delivering Value: AND Online Card

by: Pascale Quester

The fourth edition of this text is driven by the creation of customer and shareholder value. This te..

Rs 450 Rs 427.50 Ex Tax: Rs 427.50

Managing a Sales Team with Success

by: Tom Butler

Obtaining desired results from a sales team is similar to speculation in share market, either you hi..

Rs 550 Rs 522.50 Ex Tax: Rs 522.50

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

by: Guy Kawasaki

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist..

Rs 1795 Rs 1,705.25 Ex Tax: Rs 1,705.25

Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank (Business on a Shoestring)

by: Philip Holden

The ...on a Shoestring series helps small business owners grow their business imaginatively, effecti..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Web M@rketing in a week

by: Jonathan Gabay

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you..

Rs 250 Rs 237.50 Ex Tax: Rs 237.50

Business Marketing

by: Frank G. Bingham

provides students with the practical foundation they will need to become successful business markete..

Rs 375 Rs 356.25 Ex Tax: Rs 356.25

Sweet Spot How to Maximize Marketing for Business Growth


What if your business could make growth and innovation look easy? What if you could beat the competi..

Rs 995 Rs 945.25 Ex Tax: Rs 945.25

Perennial Seller: The Art of Making and Marketing Work that Lasts

by: Ryan Holiday

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and ..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

by: John Rose

Outlines a systematic approach to marketing that enables business professionals to tailor their sale..

Rs 1200 Rs 1,140.00 Ex Tax: Rs 1,140.00

Building Brands 76 Modern Marketing Stories

by: Giles Lury

Every brand has at least one story to tell and in this entertaining and informative book there are 7..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

Crack the Marketing Case and Interview like a CMO

by: Nitish Rai Gupta

Crack the marketing case and interview like a CMO' is intended to help students and working professi..

Rs 650 Rs 617.50 Ex Tax: Rs 617.50

UnMarketing: Everything Has Changed and Nothing is Different

by: Alison Stratten

UN Market to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wro..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

Hacking Marketing Agile Practices to Make Marketing Smarter Faster and More Innovative

by: Scott Brinker

In many ways, modern marketing has more in common with the software profession than it does with cla..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

The Anatomy Of Buzz Creating Word-of-Mouth Marketing

by: Emanuel Rosen

The first book to show companies how to generate word-of-mouth marketing. When buying most things co..

Rs 295 Rs 280.25 Ex Tax: Rs 280.25

Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers

by: Philip Kotler

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Co..

Rs 1595 Rs 1,515.25 Ex Tax: Rs 1,515.25

Services Marketing and Management

by: Audrey Gilmore

consideration of how services are conceptualized, designed and managed, creating the basis for a cle..

Rs 695 Rs 660.25 Ex Tax: Rs 660.25



A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery pro..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

Sales Encyclopedia

by: Robert J. Chapin

This encyclopedia guides both new and experienced sales staff through every step of selling. It prov..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

Fanatical Prospecting

by: Jeb Blount

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practic..

Rs 995 Rs 945.25 Ex Tax: Rs 945.25

Aligning Strategy and Sales The Choices, Systems and Behaviors that Drive Effective Selling

by: Frank V Cespedes

That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addr..

Rs 2750 Rs 2,612.50 Ex Tax: Rs 2,612.50

Fail Better Stumbling to Success in Sales & Marketing


Championing those who challenged conventional marketing wisdom, 30 marketing mavericks are prof..

Rs 1395 Rs 1,325.25 Ex Tax: Rs 1,325.25

The Sales Gurus Lessons from the Best Sales Books of All Time

by: Andrew Clancy

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the..

Rs 2350 Rs 2,232.50 Ex Tax: Rs 2,232.50

Branded Nation The Marketing of Megachurch College Inc and Museumworld

by: Dreamland Publications

Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making th..

Rs 595 Rs 565.25 Ex Tax: Rs 565.25

The Economist Marketing for Growth The role of marketers in driving revenues and profits

by: Iain Ellwood

Marketing for Growth is a guide to how the marketing function within a business can and should becom..

Rs 795 Rs 755.25 Ex Tax: Rs 755.25

About Face: The Secrets of Emotionally Effective Advertising

by: Dan Hill

About Face shows how 21st century advertising can realize success by being 'on-emotion' first and fo..

Rs 1495 Rs 1,420.25 Ex Tax: Rs 1,420.25

Achieving Sales Success and Business Growth Winning in the Trust and Value Economy

by: Meridith Elliott Powell

If you want to be successful in this economy, the first thing to realize is just how incredibly diff..

Rs 1995 Rs 1,895.25 Ex Tax: Rs 1,895.25

Shopper Marketing

by: Markus Stahlberg & Ville Maila

The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of ..

Rs 2150 Rs 2,042.50 Ex Tax: Rs 2,042.50

Principles And Practice Of Social Marketing An International Perspective

by: Rob Donovan

Principle & Practice of Social Marketing: An International Perspective..

Rs 1150 Rs 1,092.50 Ex Tax: Rs 1,092.50

The Greatest Salesman in the World

by: Og Mandino

The author highlights the importance of following certain set of principles mentioned in the book fo..

Rs 450 Rs 427.50 Ex Tax: Rs 427.50