Sales & Marketing

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Marketing: Creating And Delivering Value: AND Online Card

by: Pascale Quester

The fourth edition of this text is driven by the creation of customer and shareholder value. This te..

Rs 450 Rs 405.00 Ex Tax: Rs 405.00

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

by: Guy Kawasaki

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist..

Rs 1795 Rs 1,615.50 Ex Tax: Rs 1,615.50

Web M@rketing in a week

by: Jonathan Gabay

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you..

Rs 250 Rs 225.00 Ex Tax: Rs 225.00

Business Marketing

by: Frank G. Bingham

provides students with the practical foundation they will need to become successful business markete..

Rs 375 Rs 337.50 Ex Tax: Rs 337.50

Sweet Spot How to Maximize Marketing for Business Growth


What if your business could make growth and innovation look easy? What if you could beat the competi..

Rs 995 Rs 895.50 Ex Tax: Rs 895.50

Perennial Seller: The Art of Making and Marketing Work that Lasts

by: Ryan Holiday

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and ..

Rs 795 Rs 715.50 Ex Tax: Rs 715.50

Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

by: John Rose

Outlines a systematic approach to marketing that enables business professionals to tailor their sale..

Rs 1200 Rs 1,080.00 Ex Tax: Rs 1,080.00

Building Brands 76 Modern Marketing Stories

by: Giles Lury

Every brand has at least one story to tell and in this entertaining and informative book there are 7..

Rs 650 Rs 585.00 Ex Tax: Rs 585.00

Crack the Marketing Case and Interview like a CMO

by: Nitish Rai Gupta

Crack the marketing case and interview like a CMO' is intended to help students and working professi..

Rs 650 Rs 585.00 Ex Tax: Rs 585.00

UnMarketing: Everything Has Changed and Nothing is Different

by: Alison Stratten

UN Market to build trust and make lifelong customers!In 2009, Scott Stratten and Alison Stratten wro..

Rs 795 Rs 715.50 Ex Tax: Rs 715.50

Hacking Marketing Agile Practices to Make Marketing Smarter Faster and More Innovative

by: Scott Brinker

In many ways, modern marketing has more in common with the software profession than it does with cla..

Rs 1195 Rs 1,075.50 Ex Tax: Rs 1,075.50

The Anatomy Of Buzz Creating Word-of-Mouth Marketing

by: Emanuel Rosen

The first book to show companies how to generate word-of-mouth marketing. When buying most things co..

Rs 295 Rs 265.50 Ex Tax: Rs 265.50

Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers

by: Philip Kotler

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Co..

Rs 1595 Rs 1,435.50 Ex Tax: Rs 1,435.50

Services Marketing and Management

by: Audrey Gilmore

consideration of how services are conceptualized, designed and managed, creating the basis for a cle..

Rs 695 Rs 625.50 Ex Tax: Rs 625.50



A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery pro..

Rs 1195 Rs 1,075.50 Ex Tax: Rs 1,075.50

Sales Mind 48 tools to help you sell

by: Helen Kensett

We're all selling something every day, whether at work or closer to home. But with advanced technolo..

Rs 695 Rs 625.50 Ex Tax: Rs 625.50

Sales Encyclopedia

by: Robert J. Chapin

This encyclopedia guides both new and experienced sales staff through every step of selling. It prov..

Rs 1195 Rs 1,075.50 Ex Tax: Rs 1,075.50

Fanatical Prospecting

by: Jeb Blount

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practic..

Rs 995 Rs 895.50 Ex Tax: Rs 895.50

Aligning Strategy and Sales The Choices, Systems and Behaviors that Drive Effective Selling

by: Frank V Cespedes

That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addr..

Rs 2750 Rs 2,475.00 Ex Tax: Rs 2,475.00

Fail Better Stumbling to Success in Sales & Marketing


Championing those who challenged conventional marketing wisdom, 30 marketing mavericks are prof..

Rs 1395 Rs 1,255.50 Ex Tax: Rs 1,255.50

The Sales Gurus Lessons from the Best Sales Books of All Time

by: Andrew Clancy

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the..

Rs 2350 Rs 2,115.00 Ex Tax: Rs 2,115.00

Branded Nation The Marketing of Megachurch College Inc and Museumworld

by: Dreamland Publications

Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making th..

Rs 595 Rs 535.50 Ex Tax: Rs 535.50

The Sell The secrets of selling anything to anyone

by: Fredrik Eklund

Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-..

Rs 695 Rs 625.50 Ex Tax: Rs 625.50

Brands Under Fire

by: Ivan Arthur & Kurien Mathews

Big brands, big companies, big budgets and yet, things can still go wrong. In fact, four of the coun..

Rs 895 Rs 805.50 Ex Tax: Rs 805.50

Why Women Dont Ask: The High Cost Of Avoiding Negotiation And Positive Strategies For Change

by: Linda Babcock

Did you know that by neglecting to negotiate her starting salary for her first job, a woman may sacr..

Rs 1050 Rs 945.00 Ex Tax: Rs 945.00

Business Greatest HitsA Masterclass In Modern Business Ideas

by: Kevin Duncan

Modern business is a blur of jargon with thousands of books all purporting to hold the key to relent..

Rs 895 Rs 805.50 Ex Tax: Rs 805.50

Open Services Innovation: Rethinking Your Business To Grow And Compete In A New Era

by: Henry Chesbrough

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s accla..

Rs 4250 Rs 3,825.00 Ex Tax: Rs 3,825.00

Tell The Truth Honesty Is Your Most Powerful Marketing Tool

by: Sue Unerman

Truth in advertising has long been something to ignore, or at least downplay. The role of advertisin..

Rs 2195 Rs 1,975.50 Ex Tax: Rs 1,975.50

The Marketing Code

by: Stephen Brown

If The Marketing Code doesn't wind up in every marketer's Christmas stocking, it won't be for lack o..

Rs 1150 Rs 1,035.00 Ex Tax: Rs 1,035.00

Brand Anarchy Managing Corporate Reputation

by: Stephen Waddington

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and gover..

Rs 1595 Rs 1,435.50 Ex Tax: Rs 1,435.50

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