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Battlecry: Winning the battle for the mind with a slogan that kills - (PB)

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Why are most slogans and taglines ineffective? Because they’re just words and a mind cannot understa..

Rs 2,137.50 Ex Tax: Rs 2,137.50

A Concise Guide to Macroeconomics English

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Understanding the Ground Rules for the Global Economy In this revised and updated edition of "A Conc..

Rs 2,085.25 Ex Tax: Rs 2,085.25

Blue Ocean Strategy

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The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languag..

Rs 2,370.25 Ex Tax: Rs 2,370.25

Bold How to Go Big Create Wealth and Impact the World

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The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robo..

Rs 1,895.25 Ex Tax: Rs 1,895.25

Cases in Advertising and Marketing Management Real Situations for Tomorrow s Managers

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The authors, a professor of advertising and an advertising agency executive, draw on their practical..

Rs 2,465.25 Ex Tax: Rs 2,465.25

Cold Hard Truth on Men Women & Money: 50 Common Money Mistakes and How to Fix Them

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This is simple advice, but it s often the simple advice that s easy to swallow and hard to follow. K..

Rs 1,757.50 Ex Tax: Rs 1,757.50

Development As Freedom

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Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the ke..

Rs 1,800.25 Ex Tax: Rs 1,800.25

Earn what youre worth for

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One of the most important assets you have is your earning ability: your ability to do something that..

Rs 660.25 Ex Tax: Rs 660.25

Essentialism The Disciplined pursuit of less

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Do you often find yourself stretched too thin? Do you simultaneously feel overworked and underutiliz..

Rs 2,085.25 Ex Tax: Rs 2,085.25

Family Law Law Express

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Law Express: Family Law is designed to help you to relate all the reading and study throug..

Rs 1,947.50 Ex Tax: Rs 1,947.50

FIND OUT ANYTHING FROM ANYONE ANYTIME

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The secret to finding out anything you want to know is amazingly simple: Ask good questions. Most pe..

Rs 617.50 Ex Tax: Rs 617.50

For Marx Radical Thinkers

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Louis Althusser traversed so many lives… so many personal, historical, philosophical and political..

Rs 1,610.25 Ex Tax: Rs 1,610.25

Go Put Your Strenghts To Work

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This books aims to change that. When employees learn how to truly apply their greatest strengths at ..

Rs 1,325.25 Ex Tax: Rs 1,325.25

Hatching Twitter

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Since 2006, Twitter has grown from the accidental side project of a failing internet start-up, to a ..

Rs 1,705.25 Ex Tax: Rs 1,705.25

HBR Guide to Finance Basics for Managers

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DON'T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS Can you prepare a breakeven analysis? ..

Rs 1,135.25 Ex Tax: Rs 1,135.25

HBR Guide to Office PoliticsHarvard Business Review Guides

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Don't let destructive drama sideline your career. Every organization has its share of political dram..

Rs 1,230.25 Ex Tax: Rs 1,230.25

Leading

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In this revelatory new book, Sir Alex Ferguson dissects his 38 record-breaking years of management -..

Rs 1,515.25 Ex Tax: Rs 1,515.25

Making Customers Matter

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Featuring Interviews with:William Johnson, H.J. Heinz Company Paul Skinner, Shell Oil Prod..

Rs 403.75 Ex Tax: Rs 403.75

No God But GainThe Untold Story of Cuban Slaverythe Monroe Doctrineand the Making of the United States

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From 1501 to 1867 more than 12.5 million Africans were brought to the Americas in chains, and as man..

Rs 2,940.25 Ex Tax: Rs 2,940.25

Passion for Leadership Lessons on Change and Reform from Fifty Years of Public Service

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From the former secretary of defense and author of the acclaimed #1 best-selling memoir Duty, a char..

Rs 2,655.25 Ex Tax: Rs 2,655.25

R Guide to Building Your Business Case

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Get your idea off the ground. You've got a great idea that will increase revenue or boost productivi..

Rs 1,230.25 Ex Tax: Rs 1,230.25

Rupas Little Book Of Time Management

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Time is a precious resource both irreplaceable and irreversible. We may not be able to capture time ..

Rs 185.25 Ex Tax: Rs 185.25

Shoe Dog

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In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a compan..

Rs 1,135.25 Ex Tax: Rs 1,135.25

StandOut 20 Asse Your Strengths Find Your EdgeWin at Work

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The Groundbreaking Strengths Assessment from the Leader of the Strengths Revolution In the years sin..

Rs 1,895.25 Ex Tax: Rs 1,895.25

Start Up City Ten Tales of Exceptional Entrepreneurship from Bangalores Software Miracle

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The book will be of interest to people looking to start businesses in the IT/software sector as it n..

Rs 850.25 Ex Tax: Rs 850.25

Strategies for the Future Understanding International Business

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Have you wondered why international business seems magically simple in text books but inescapably co..

Rs 755.25 Ex Tax: Rs 755.25

The Alchemists Three Central Bankers and a World on Fire

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Irwin covered the Fed and other central banks from the earliest days of the crisis for the Washingto..

Rs 1,852.50 Ex Tax: Rs 1,852.50

The Dark Inside

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1946, Texarkana: a town on the border of Texas and Arkansas. Disgraced New York reporter Charlie Yat..

Rs 1,187.50 Ex Tax: Rs 1,187.50

The Map and the Territory 2.0 RiskHuman Natureand the Future of Forecasting

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Like all of us, though few so visibly, Alan Greenspan was forced by the financial crisis of 2008 to ..

Rs 1,230.25 Ex Tax: Rs 1,230.25

The Miracle: The Epic Story of Asias Quest for Wealth

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An international bestseller, The Miracle by business journalist Michael Schuman offers a fascinating..

Rs 470.25 Ex Tax: Rs 470.25

The Unmanageable Consumer

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Each chapter posits a consumer model with examples from the international community. Readers are inv..

Rs 3,847.50 Ex Tax: Rs 3,847.50

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