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Why are most slogans and taglines ineffective? Because they’re just words and a mind cannot understa..
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Understanding the Ground Rules for the Global Economy In this revised and updated edition of "A Conc..
Rs 2,085.25 Ex Tax: Rs 2,085.25
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languag..
Rs 2,370.25 Ex Tax: Rs 2,370.25
The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robo..
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The authors, a professor of advertising and an advertising agency executive, draw on their practical..
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This is simple advice, but it s often the simple advice that s easy to swallow and hard to follow. K..
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Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the ke..
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One of the most important assets you have is your earning ability: your ability to do something that..
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Do you often find yourself stretched too thin?
Do you simultaneously feel overworked and underutiliz..
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Law Express: Family Law is designed to help you to relate all the reading and study throug..
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The secret to finding out anything you want to know is amazingly simple: Ask good questions. Most pe..
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Louis Althusser traversed so many lives… so many personal, historical, philosophical and political..
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This books aims to change that. When employees learn how to truly apply their greatest strengths at ..
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Governance, Risk Management, and Compliance shows senior executives and board members how to ensure ..
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Since 2006, Twitter has grown from the accidental side project of a failing internet start-up, to a ..
Rs 1,705.25 Ex Tax: Rs 1,705.25
DON'T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS Can you prepare a breakeven analysis? ..
Rs 1,135.25 Ex Tax: Rs 1,135.25
Don't let destructive drama sideline your career. Every organization has its share of political dram..
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In this revelatory new book, Sir Alex Ferguson dissects his 38 record-breaking years of management -..
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Featuring Interviews with:William Johnson, H.J. Heinz Company
Paul Skinner, Shell Oil Prod..
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From 1501 to 1867 more than 12.5 million Africans were brought to the Americas in chains, and as man..
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From the former secretary of defense and author of the acclaimed #1 best-selling memoir Duty, a char..
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Get your idea off the ground. You've got a great idea that will increase revenue or boost productivi..
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Time is a precious resource both irreplaceable and irreversible. We may not be able to capture time ..
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In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a compan..
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The Groundbreaking Strengths Assessment from the Leader of the Strengths Revolution In the years sin..
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The book will be of interest to people looking to start businesses in the IT/software sector as it n..
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Have you wondered why international business seems magically simple in text books but inescapably co..
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Irwin covered the Fed and other central banks from the earliest days of the crisis for the Washingto..
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1946, Texarkana: a town on the border of Texas and Arkansas. Disgraced New York reporter Charlie Yat..
Rs 1,187.50 Ex Tax: Rs 1,187.50
Like all of us, though few so visibly, Alan Greenspan was forced by the financial crisis of 2008 to ..
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An international bestseller, The Miracle by business journalist Michael Schuman offers a fascinating..
Rs 470.25 Ex Tax: Rs 470.25
Each chapter posits a consumer model with examples from the international community. Readers are inv..
Rs 3,847.50 Ex Tax: Rs 3,847.50
