Author Information:
He has taught at the Department of Management Studies, Anna University. He obtained his Bachelor of Engineering (Mechanical) from Madras University, Postgraduate Diploma from Indian Institute of Management, Ahmedabad and PhD from Indian Institute of Technology, Bombay. His areas of interest include Marketing Management, Industrial/Corporate Management and Strategic Management. In his teaching experience spanning over 30 years, he has taught students of MBA for more than 10 years. He is member of Madras Management Association and System Dynamics Society of India. His other books include Indian Economics, Principles of Management and Modern Marketing Management.
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