Author Information:

Leonard M. Fuld, the founder and president of Fuld & Company and cofounder of the Fuld Gilad Herring Academy of Competitive Intelligence, was called “the undisputed dean of competitive intelligence” by Fast Company. His articles have been published in leading publications, including the Wall Street Journal, Harvard Business Review, and Journal of Business Strategy. Mr. Fuld and his firm have also been profiled in the New York Times, The Economist, Fast Company, Newsweek, and Investors Business Daily, and he has appeared on the Today show and Marketplace.