Author Information:

Lucas Conley is the award-winning author of OBSESSIVE BRANDING DISORDER (one of Strategy+Business's best books of 2008), the coauthor of THE METHOD METHOD (listed as a "top ten" marketing book in 2011 by Advertising Age), and the coauthor of LEGACY IN THE MAKING, winner of the American Marketing Association's 2020 Leonard L. Berry Award for “exceptional marketing books that have set the standard for excellence.” A journalist with an eye for stories that change how we see the world, Conley began his career as a researcher and reporter at The Atlantic and went on to write for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, Entrepreneur, MarketWatch, and The Wall Street Journal, among others. He has been invited to speak about his work on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest. Drawn to the human dimension of business, Conley has been described as “a keen observer and a trenchant critic” (The Boston Globe) and a “deft journalist [who] asks a lot of good questions” (The Miami Herald). His reporting has been praised as “jaw-dropping” (The Wall Street Journal), “likably acid” (The Guardian), “well-executed… convincing… [and] sophisticated,” (GOOD Magazine), and “incisive… as alarming as it is stimulating” (Publisher’s Weekly). Conley holds a BA in creative writing from the University of Arizona and JD from the University of New Mexico School of Law. The executive editor of The Legacy Lab, he lives in Los Angeles, California. Between writing projects, he lights out for North America’s remote and spectacular wildlands.