Author Information:
Nigel Hollis is an author, analyst, researcher, speaker and commentator on marketing. He is the author of The Global Brand: How to Create and Develop Lasting Brand Value in the World Market, published by Palgrave Macmillan in 2008, and is executive vice president of the market research agency Millward Brown.
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The Global Brand - How to Create and Develop Lasting Brand Value in the World Market
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