Edward De Bono

Edward De Bono (born 1933) writes prolifically on the subject of thinking and conducts training in the same field. Many people know him as having coined the term lateral thinking, of which they consider him the pioneer. Born in Malta, De Bono studied at St Edward's College and subsequently gained a medical degree from the Royal University of Malta. Studying at Oxford as a Rhodes Scholar, he gained an honours degree in psychology and physiology and a D.Phil in medicine. He went on to complete a PhD at Cambridge, and to faculty appointments at Oxford, London, Cambridge and Harvard. He is married with two sons, and lives on the Channel Islands. He has written "62 books with translations into 37 languages". He has spent the last 30 years teaching thinking, including working with governments, corporations, organisations and individuals, speaking publicly or privately on many matters. He has started to set up SITO - the 'Supranational Independent Thinking Organisation' based in Malta, which he describes as a "kind of intellectual Red Cross". De Bono's work has become particularly popular in the sphere of business - perhaps because of the perceived need to restructure corporations, to allow more flexible working practices and to innovate in products and services.
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The Free Mind - ( PB )

by: Edward De Bono

Edward de Bono believes in freedom but he poses the question: “If you cannot see clearly are you mak..

Rs 395 Rs 375.25 Ex Tax: Rs 375.25

Five-Day Course in Thinking

by: Edward De Bono

First published in 1967, this remarkable title from one of history’s greatest minds remains a must-r..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

Six Thinking Hats

by: Edward De Bono

Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time...

Rs 1095 Rs 1,040.25 Ex Tax: Rs 1,040.25

The Mechanism of Mind Understand how your mind works to maximise memory and creative potential

by: Edward De Bono

Drawing on colourful visual imagery to help explain his theories and thought-processes, from light b..

Rs 1695 Rs 1,610.25 Ex Tax: Rs 1,610.25

Serious Creativity A StepbyStep Approach to Using the Logic of Creative Thinking

by: Edward De Bono

If you want to be the best, focus on your most valuable asset: the power of your creative mindAs..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

I Am Right You Are Wrong From This to the New Renaissancefrom Rock Logic to Water Logic

by: Edward De Bono

I Am Right, You Are Wrong is THE classic work about choice in business and in life from world-renown..

Rs 1195 Rs 1,135.25 Ex Tax: Rs 1,135.25

How To Have A Beautiful Mind

by: Edward De Bono

Despite the modern day emphasis on physical appearance, there is an easier way to become a desirable..

Rs 895 Rs 850.25 Ex Tax: Rs 850.25

The Six Value Medals: The Essential Tool for Success in the 21st Century

by: Edward De Bono

Analysis and judgment are no longer enough to make important corporate choices; instead, key decisio..

Rs 1050 Rs 997.50 Ex Tax: Rs 997.50