Al Ries

Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.
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11 Immutable Laws of Internet Branding

by: Al Ries

Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary stra..

Rs 425 Rs 403.75 Ex Tax: Rs 403.75