W. Chan Kim

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Blue Ocean Shift: Beyond Competing Proven Steps to Inspire Confidence and Seize New Growth

by: W. Chan Kim

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, ..

Rs 1795 Rs 1,705.25 Ex Tax: Rs 1,705.25

Blue Ocean Strategy

by: W. Chan Kim

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languag..

Rs 2495 Rs 2,370.25 Ex Tax: Rs 2,370.25