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The Ant and the Elephant: Leadership For the Self

By Vince Poscente

A renowned speaker, business consultant, record-setting speed skier and Olympian, Vince Poscente believes in the enormous potential of the unconscious mind. Poscente likens the dynamic between the conscious and subconscious minds to an ant and an elephant: "Our minds are separated into two distinct functions – the conscious and subconscious elements. Our ant is the intentional part of the brain, but our elephant is the instinctual, impulsive part of the brain that houses emotions and memories and even guides the body to perform vital functions. While we tend to know our conscious minds – our ants – rather well, we often overlook the power of our elephantine subconscious minds. When we do, unfortunately, we squander a wellspring of human potential." Having seen too many books focused on what a problem or solution is and too few focused on how to solve the problem, Poscente, with his trademark wit, wisdom and steely resolve, created The Ant and the Elephant – Leadership for the Self: A Parable and Five-Step Action Plan to Transform Workplace Performance.

Published Date: 01/08/2004
Format: PaperBack
ISBN: 81-88452-43-2
Publisher: Embassy Books
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Retail price: Indian Rs. 175.00
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By: Sohin Lakhani


In this book, renowned business consultant and Olympian, Vincent Poscente, weaves a cleaver parable around profound concepts that can have an immediate impact on your life and the life of those around you. In order to explain the relationship between the conscious and sub-conscious mind in an entertaining fashion, Poscente uses the story of Adir the ant and Elgo the Elephant. The story itself is fun to read, and the wisdom he wishes to impart is woven into the story. Excellent Reading !

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