By Nick Thornely

This book aims to promote a concept of winning that goes beyond the accepted fields of competition. The authors argue that the only real winners are total winners, and that winning itself should be seen as a social goal which distributes benefits, and not the triumph of one individual at the expense of others. They thus conclude that decent, fair-minded people are more likely to be winners in the long run than the mean, manipulative, and Machiavellian.

Format: PaperBack ISBN: 1-85252-054-x Publisher: Mercury Rating: Retail price: Pound £ 6.99 (Rs. 873.12) Our price: Rs. 295.00 You Save: Rs. 578.12 Reviews: 0 reivew(s).

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