By Mark Tungate

High street brands such as Zara, Topshop and H&M have made garments worthy of Prada and Gucci accessible to students and the mass market. Massive media attention has turned designers like John Galliano, Alexander McQueen and Stella McCartney into brands in their own right. Sports brands such as Nike and Adidas have transformed the image of their products from practical sportswear to “hip” fashion, attracting customers who have no interest in sport. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Mark Tungate examines how the use of advertising and the media has altered our fashion “sense” and looks at how store design influences what we buy.

Published Date: 10/05/2006 Format: PaperBack ISBN: 0-7494-4662-5 Publisher: Kogan Page India Rating: Retail price: Indian Rs. 450.00 (Rs. 900.00) Our price: Rs. 675.00 You Save: Rs. 225.00 Reviews: 0 reivew(s).

Add to Wish List Tell a Friend Write a Review