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Irresistible Empire: America's Advance Through 20th-Century Europe
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Irresistible Empire: America's Advance Through 20th-Century Europe
By
Victoria de Grazia
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe\'s bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia\'s brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today.
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