By Keith Drew

The web is the newest weapon in the corporate world's assault on the consumer. It has the potential to deliver a company's identity in seconds and, as a result, affords businesses a whole new way of gaining customers - or losing them. Knowing how to express a brand successfully is a vital part of web design today. Online Branding takes a look at different aspects of branding and highlights them with in-depth case studies from the UK and US, Europe and Asia. It features both well-known companies dealing with big brands, such as BP, Levi's, Nike and Volkswagen, and smaller agencies that have approached the subject with an innovative style. Part of the New Cre@teOnline Series that focuses on subjects of interest to today's web designers, combining inspirational visuals with information and advice from top designers and programmers around the world.

Format: Paperback ISBN: 1-85669-294-9 Publisher: Laurence King Rating: Retail price: Pound £ 22.50 (Rs. 2,810.48) Our price: Rs. 1,695.00 You Save: Rs. 1,115.48 Reviews: 0 reivew(s).

Add to Wish List Tell a Friend Write a Review