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Wrap Around: Delivering A Great Brand Experience
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Wrap Around: Delivering A Great Brand Experience
By
Jayanta Sengupta
The concept of brands has evolved over time, from a pure product-based understanding towards an understanding based on relationships that brands build with their customers. In today's competitive world, where product differentiators are easily replicable, the emotional bonding between customers and brands takes centre stage. The area of the experience that a brand delivers to its customers is emerging as a new battleground for a brand in its war against competition.
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