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The Ultimate Marketing Plan: Find Your Hook, Communicate Your Message, Make Your Mark
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The Ultimate Marketing Plan: Find Your Hook, Communicate Your Message, Make Your Mark
By
Dan S. Kennedy
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
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