By Michel Robert

Here's a startling concept for anyone who knows anything about business: "For successful companies, competition is irrelevant." Flying in the face of the conventional wisdom of most senior management today, the internationally noted business consultant Michel Robert explains why gigantically successful businesses ignore their competitors... and reap huge profits! How does it work? A number of CEOs who have used Robert's unique strategic thinking process - and are now true believers - recall in these pages how he enabled them to choose the right strategy for success in today's changing business environment. Unlike most other consultants, Robert and his staff go to corporate "war rooms" - not the business school library - to develop and hone the strategic thinking process. In more than 400 frank, intensive working sessions with CEOs and their management teams, Robert has tested and validated his methods. "The Power of Strategic Thinking" sums up his original and effective strategy of making anyone's competitors irrelevant: obsession with your competitors leads to "imitation strategy," the common and disastrous mistake of letting the other side set the rules. Result: the house always wins! Imitators lose.

Published Date: 03/04/2006 Format: HardCover ISBN: 0-07-059828-2 Publisher: Mc Graw Hill Rating: Retail price: Indian Rs. 350.00 (Rs. 700.00) Our price: Rs. 560.00 You Save: Rs. 140.00 Reviews: 0 reivew(s).

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