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The Mind of the Customer: How Great Companies Like UPS, Lexus, and Nokia Have Reinvented the Sales Process to Accelerate Their Customer's Success
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The Mind of the Customer: How Great Companies Like UPS, Lexus, and Nokia Have Reinvented the Sales Process to Accelerate Their Customer's Success
By
Richard Hodge
The trainers of the world\\\\\\\'s best sales forces unveil a new way of selling that redefines success. \\\\\\\"The Mind of the Customer\\\\\\\" builds on the proven performance-improvement training techniques of The Real Learning Company to supply sales and marketing professionals with a dynamic, straightforward plan for improving profitability, productivity, and customer satisfaction. Rich graphics illustrate and clarify key concepts, while contributions from industry leaders provide eye-opening and invaluable perspectives on how sales is changing - and what you can do to create competitive advantage amid that change.
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