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The International Dictionary of Marketing: Over 2,000 professional terms and techniques
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The International Dictionary of Marketing: Over 2,000 professional terms and techniques
By
Daniel Yadin
This uniquely useful dictionary provides over 2,000 encyclopaedic marketing-related definitions. Its coverage of marketing disciplines includes:
· marketing communications;
the media;
· advertising;
public relations;
sales promotion;
corporate communications;
the Internet.
Written in clear, unambiguous English, this uniquely useful dictionary provides accurate descriptions of the techniques, practices, terminology and jargon used in marketing and marketing-related areas.
The International Dictionary of Marketing offers definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures. This approach includes detailed observations and comments, making it an essential and practical – guide for experienced professionls as well as for trainees and students.
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