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The Future of Competition: Co-Creating Unique Value with Customers
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The Future of Competition: Co-Creating Unique Value with Customers
By
C. K. Prahalad
Consumers have greater product variety today than ever, yet they are less satisfied. Top management has more strategic options, yet they deliver less value. What do these paradoxes suggest about the future of competition? C.K. Prahalad, co-author of the landmark bestseller Competing for the Future, and Venkat Ramaswamy argue that we are on the cusp of a very different world—one in which the distinct roles of firm and consumer converge and the sources of value creation change dramatically.
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