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THE ENCYCLOPAEDIC DICTIONARY OF MARKETING
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THE ENCYCLOPAEDIC DICTIONARY OF MARKETING
By
Kaleem Mohammed Khan
In the dynamic field of marketing, new terms, concepts and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon and usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances and current significance.
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