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The eBay Phenomenon: How one brand taught millions of strangers to trust one another
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The eBay Phenomenon: How one brand taught millions of strangers to trust one another
By
Elen Lewis
EBay is a mad, mad souk, present in 33 countries, where the public can sell and buy just about anything. Imagine strolling through a flea market where you could buy a Gulfstream jet for GBP 3.5million, a bucket of seawater or a small town in California. Today, eBay has over 168 million registered users worldwide, six times the population of Australia. Although the vast majority have never met, amazingly eBay's online community trust each other when it comes to exchanging goods and money. Elen Lewis tells the story of a brand that has changed society and empowered the ordinary person to compete in a universal market in ways that they could not before. Full of anecdotes and insightful analyses, this book gets behind what could be one of the greatest brands of all time.
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