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The Best Of Guerrilla Marketing: How to Achieve Conventional Goals using Unconventional ways
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The Best Of Guerrilla Marketing: How to Achieve Conventional Goals using Unconventional ways
By
Jay Conrad Levinson
"Guerrilla marketing is pursuig conventional goals using unconventional means" highlights the bestsellings author by Levinson. In this book, he shares the now world-famous principles that power guirrilla marketing:
. 18 Strategies that differntiate and define guerrila marketing.
. 12 charactersticks of a guerrilla marketer.
. The 10-step guerrilla market attack.
. The right media for delivering guerrilla marketing messages.
. How guerrilla marketers derive "unfair advantage" on technology.
. How to get big payback from all your marketing spend.
. The 100 guerrilla marketing weapons.
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